The best email opt-in forms use a lead magnet to draw attention and gather emails. You can spend weeks tweaking a signup form but the biggest factor is usually the content offer.
There’s a special type of lead magnet called a content upgrade which gets placed on a relevant piece of content. This usually converts much higher and it’s a great way to add value to your subscribers.
In this post I’ll explain the basics of an e-mail opt-in content upgrade, how you can design one yourself, and some examples you can study to get the ball rolling.
Intro To Content Upgrades
The idea behind a content upgrade is simple: you offer something valuable to visitors in exchange for their email.
So for example, if you write a post about “best icon design styles” you might add a small opt-in form at the bottom of the article offering a freebie icon set. When the user enters their e-mail to sign up they get a link to download the icon pack & they get added to your list.
This resource is relevant to the content and valuable to the reader. It’s a fantastic example and just one of many you could run.